What is creativity?

Creativity is the bringing into being of something which did not exist before, either as a product, a process or a thought. You would be demonstrating creativity if you: Invent something which has never existed before Invent something which exists elsewhere but you are not aware of Invent a new process for doing something Reapply an existing process or product into a new or different market Develop a new way of looking at something (bringing a new idea into existence) Change the way someone else looks at something In fact, we are all creative every day because we are constantly changing the ideas which we hold about the world about us. Creativity does not have to be about developing something new to the world, it is more to do with developing something new to ourselves. Creativity can be used to make products, processes and services better and it can be used to create them in the first place. It is expected that increasing your creativity will help you, your organization and your customers become happier through improvements in your quality and quantity of output.When we change ourselves, the world changes with us, both in the way that the world is affected by our changed actions and in the changed way that we experience the world. “Creativity is the process of bringing something new into being…creativity requires passion and commitment. Out of the creative act is born symbols and myths. It brings to our awareness what was previously hidden and points to new life. The experience is one of heightened consciousness-ecstasy.”